Price Markup Calculator

Calculate selling price, profit margin, and markup from your cost.

Cost & Pricing
Or Calculate from Target

How Markup Calculation Works

This calculator helps you set profitable prices:

  1. Markup: Selling Price = Cost × (1 + Markup%)
  2. Margin: Profit ÷ Selling Price × 100
  3. From Margin: Selling Price = Cost ÷ (1 - Margin%)
  4. Remember: Markup is based on cost, margin is based on selling price

Example: Product Pricing

FAQ

What is the difference between markup and margin?
Markup is the percentage added to cost to get selling price (profit/cost). Margin is profit as percentage of selling price (profit/price). A 50% markup gives 33% margin. A 50% margin requires 100% markup.
What is a good markup percentage?
It varies by industry. Retail typically uses 50-100% markup. Restaurants often use 300%+ on drinks. Software/digital products can be 500%+. Consider competition, perceived value, and operating costs.
How do I calculate selling price from margin?
Use the formula: Selling Price = Cost / (1 - Margin%). For a $10 cost with 40% margin: $10 / (1 - 0.40) = $10 / 0.60 = $16.67 selling price.

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