Margin Calculator

Calculate profit margin, markup, and selling prices for your business.

Calculate from Cost & Revenue

Calculate Selling Price

How the Margin Calculator Works

Understanding the difference between margin and markup is essential for pricing:

  • Margin = (Revenue - Cost) / Revenue × 100
  • Markup = (Revenue - Cost) / Cost × 100

For example, selling a $50 item for $75: Margin = 33.3%, Markup = 50%

Margin vs Markup Reference

Margin Markup

FAQ

What is the difference between margin and markup?
Margin is profit as a percentage of the selling price. Markup is profit as a percentage of the cost. A 50% markup equals a 33.3% margin.
How do I calculate selling price from margin?
Divide the cost by (1 - margin percentage). For example, with $50 cost and 30% margin: $50 / (1 - 0.30) = $71.43 selling price.
What is a good profit margin?
It varies by industry. Retail typically has 2-5% net margin, while software can have 70%+ gross margin. Research your industry benchmarks.